For the launch of the very first MANERA Benelux edition, I was responsible for the concept, styling, and full production. The goal was to create a seamless brand experience where every detail reflected the identity of this inspiring interior magazine. From the location to the styling and the atmosphere guests experienced—everything had to feel like stepping straight into the world of MANERA.

The evening began on the water with a beautiful salon boat ride, Spanish-inspired bites (a nod to MANERA’s roots in Spain, founded by Enric Pastor), and the arrival of guests alongside Editor-in-Chief Evelien Reich. At De Willem, we transformed the venue into a true MANERA setting—immersive, stylish, and in line with the magazine’s visual identity. With more than 140 guests from the design and creative industries, the launch became a memorable celebration of design, culture, and community.

In addition to the launch event, I developed the concept, styling, and production for MANERA’s social activation campaign. Together with a film crew, we brought MANERA to life in Amsterdam, Rotterdam, Antwerp, Brussels, and Eindhoven. With paperboys delivering the first edition to leading names in the interior design world, we created engaging visual content to announce and amplify MANERA’s arrival in the Benelux market.

This project combined event production, creative direction, styling, and brand storytelling—resulting in a launch that perfectly captured the spirit of MANERA.