For L’Oréal, I was brought on as a freelancer by NIMU Agency to create the concept and manage the full production of the MUA Pro Club event at their headquarters in Hoofddorp.

The event welcomed make-up artists, giving them an exclusive first look at the latest launches from YSL, Lancôme, IT Cosmetics and Armani. Guests were inspired by a keynote session from a TikTok legend, before enjoying a curated shopping experience to discover and collect their favorite new products.

With Pantonia providing the catering, the atmosphere blended creativity, education and luxury — perfectly reflecting the world of L’Oréal.

I was responsible for the creative concept, event design and production, ensuring a seamless experience from start to finish.