For The Brand Pioneers, I was hired to develop and execute the premiere event for Marvel’s new Fantastic Four film, hosted at Pathé ArenA in Amsterdam, where 500 guests were welcomed.

Together with the team, we transformed part of the cinema into the Fantastic Four’s living room, a space designed to immerse visitors straight into the world of Marvel’s iconic superheroes. Every detail contributed to the storytelling:

• Color scheme & styling inspired by the Fantastic Four’s signature blue.

• 1960s retro vibes, referencing the era of the original comics.

• Playful touches like blue donuts and vintage comic books.

• Elements linked to each superhero’s powers woven subtly into the decor.

This mix of nostalgia, creativity and immersive set design gave guests the feeling of stepping directly into the Fantastic Four universe before watching the film.

I was responsible for the concept, styling and full production, ensuring a seamless premiere experience from idea to execution.