I had the pleasure of working with TicketSwap once again during this year’s Amsterdam Dance Event. Together with Baskets, we opened a two-day branded pop-up café right in the heart of Amsterdam, set on one of the city’s canals. Built in just a single day, the space offered a calm retreat for TicketSwap’s partnership team and their guests — a spot for meetings, matcha, coffee, fresh pastries, and juices amid the ADE buzz. The activation also featured exclusive co-branded merch — a cap and T-shirt available only during ADE — and one of the evenings turned into a full-on party. I supported the event production throughout.